The Macau Government Tourism Office (MGTO) has formed a new marketing partnership with Travelport, aimed at driving more visitors to the city.
Under the agreement, Macau will push marketing messaging to targeted travel agency desktops via Travelport’s GDS channels. The campaign is mainly aimed at attracting Middle Eastern and African travellers, and there will also be an online competition for travel agents.
“We are delighted to partner with Travelport to boost visitors from the Middle East and Africa – a new focus region for Macau. We look forward to capitalising on Travelport’s extensive knowledge, technology and global reach to showcase Macau as an exciting, prosperous and vibrant destination,” said Betty Fok, head of MGTO’s destination marketing department.
The new campaign will utilise Travelport’s Digital Media Solutions – one of the main elements of the company’s strategy of driving more revenues from different sectors, such as payments, hospitality, advertising and mobile commerce. Digital Media Solutions allows companies to deliver targeted promotional messages to travel agents at the point of sale.
“Travelport’s Digital Media Solutions have a strong track record of delivering successful marketing campaigns and we are confident that Macau Tourism will see fantastic results following this push,” said Anna Au-Yeung, Travelport’s global head of destination marketing.