Merlin Entertainments has signed a new agreement to open its first Madame Tussauds attraction in Singapore.
The deal, penned with the Sentosa Development Corporation, will see Merlin take over the running of the existing Images of Singapore (IOS) attraction on Sentosa Island, and relaunch it as Madame Tussauds Singapore in 2014.
As with all Madame Tussauds attractions around the world, it will feature a range of celebrity waxwork figures, including local and international celebrities, divided into a range of zones including politicians, sports stars and Hollywood icons, backed up with audio-visual technology.
“Asia is currently the most important growth area of the world for Merlin, and we are delighted to be working with the Sentosa Development Corporation to not only rejuvenate and re-establish IOS, but also to bring one of our best known attractions to Singapore – Madame Tussauds,” said Meike Schulze, divisional director for Merlin Entertainments in Asia.
“As an exciting and vibrant international hub, Singapore is the ideal location for a Madame Tussauds, and we are confident that with a touch of Merlin magic, we will add a new element to the country’s successful entertainment offering. We have long seen the potential for bringing our global brands here and we look forward to working together with Sentosa to introduce other exciting, new and refreshing concepts in the future,” she added.
Originally opened in 1983 and then relaunched in 2005, Images of Singapore showcases Singapore’s culture and history with the use of multimedia displays and theatre presentations. It will now be redeveloped under the global Madame Tussauds model, although Merlin said the new attraction would “reflect the culture and excitement of its Singapore and Southeast Asia location”. It will also become the first Madame Tussauds outside London to incorporate a ride.
Singapore will become the sixth Asian city to have a Madame Tussauds, following Hong Kong, Shanghai, Tokyo, Bangkok and Wuhan, although plans are in place to bring the attraction to Beijing in future.