Maharashtra forms Diamond Alliance to boost tourism
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The Maharashtra Tourism Development Corporation (MTDC) has formed Diamond Alliance to boost
tourism in the state.
The Maharashtra Tourism Diamond Alliance formed with private players of the travel industry will include tour operators, hoteliers, airlines and car rental companies. This combined strength of stakeholders will promote Maharashtra tourism in international and domestic market.
Sumit Mullick, additional chief secretary for Maharashtra said, “This is the first time in the country when the state tourism body has initiated such an endeavour. The MTDC is developing infrastructure across tourist destinations and we are facilitators to promote Maharashtra aggressively in domestic and international markets. We are floating systematic plans for international promotions in order to increase tourist footfall in Maharashtra.”
Jagdish Patil, managing director of MTDC said, “The major inbound tour operators, travel agents and hoteliers well known for their presence in international market, are already handling international tourist visits and stays in Maharashtra. These private entrepreneurs have established business relations and goodwill in the international and domestic market.”
A steering committee has been appointed and will be chaired by Additional Chief Secretary of Tourism in Maharashtra. The committee will also include eight more members from the alliance including MD & GM of MTDC as two permanent members, while six other members will be selected unanimously by allied partners.
The committee will jointly decide the destinations for developing tourist’s circuits and packages. The steering committee will encourage and assist the allied hoteliers to invest in destination adoption, develop new hotels in Maharashtra especially to begin with Konkan and forest areas.
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