Tourism Malaysia has planned to organise a four-city roadshow in India.
Events will be held from 12-20 March 2014 in cities of Kochi, Bengaluru, Mumbai and New Delhi. This year, the Malaysian delegation will be led by the Ministry of Tourism and Culture, the Honorable Dato’ Seri Mohamed Nazri Abdul Aziz and other top officials from the Ministry of Tourism.
As a part of the Visit Malaysia Year 2014 celebrations, the tourism board will be unveiling a host of new marketing initiatives during their annual sales mission in India. While the primary objective of the Minister’s visit is to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India, Dato Nazri is also looking forward to driving strong support from both the Indian travel trade fraternity and media for the ongoing Visit Malaysia Year 2014.
Besides unveiling new marketing initiatives for the Indian market, the sales mission is also a platform for Malaysia’s tourism industry players to strengthen ties with their Indian counterparts. The mission will see top Malaysian Tourism Officials interact with key tour operators, associates from travel, service and hospitality sector in all cities to discuss and explore areas for collaboration to attract more Indian tourists to Malaysia.
With the launch of fourth Visit Malaysia Year 2014, the country aims to attract 28 million tourist arrivals and over US$23 billion in tourism revenue.