To further boost growing flow of tourists from India, Tourism Malaysia has set a target of attracting 0.8 million (8 lakh) footfalls from the sub-continent in 2014.
“India is a very important country for us in terms of tourism after other Asian countries and China. Since the last few years, there has been a steady increase in footfalls from India and we want to continue with our efforts to aid this growth.
“This year we expected 0.78 million (7.8 lakh) footfalls from India and in 2014, we are targeting 8 lakh tourists from India,” chairman of Tourism Malaysia, Ng Yen Yen was quoted by the Daily Pioneer.
The total international tourist inflow is expected to be 26 million in 2013, and 28 million in 2014, she added. Next year also happens to be the Visit Malaysia Year.
Yen said that fall in rupee is benefiting tourists visiting Malaysia, also a budget destination, as it has offers wide options to choose from like luxury, adventure, meetings, Incentives, Conventions and Exhibitions (MICE), wedding and shopping.
Tourism Malaysia is also bullish to tap Bollywood and is in talks with several production houses in this regard, she added. “We offer 30 per cent discount to production houses, besides facilitating all ground-level arrangements like finding locations, getting permits, transport among others,” Yen added.
Even as Malaysia and India are connected by 106 weekly flights, there is a need for more flights to increase the tourism inflow, she added.