Mantra selects SiteMinder for online distribution

Mantra's Peppers Broadbeach hotel in Queensland
Mantra’s Peppers Broadbeach hotel in Queensland

Australia’s Mantra Group has selected SiteMinder to manage its online distribution.

The move will see SiteMinder integrate Mantra’s central reservation system (CRS), SIHOT, with more than 250 distribution channels to power the group’s MAX Distribution Hub.

“When Mantra Group began the selection process, we weren’t just looking for a channel manager; we were looking for a distribution solution partner. From a technical perspective, it was important to find a partner that offered scalable technology which could integrate seamlessly with our CRS, but, as a leading and publicly-listed hotel management company, it was equally important for us to find a partner who understood where our strategic focus was as a business,” said Luke Moran, Mantra’s group director of revenue & distribution.

“With SiteMinder we have the opportunity to grow effectively in new markets – not only through traditional OTAs but through wholesalers, meta-search sites and GDS partnerships.”

Mantra currently manages more than 116 hotels with in excess of 11,000 rooms across Australia, New Zealand and Southeast Asia under its three key brands: Peppers, Mantra and BreakFree.

SiteMinder’s director of sales for the Pacific, Michael Kinloch, commented; “Our established history within the Asia Pacific meant that [Mantra] could have confidence in selecting us as a trusted partner to meet their business needs, and we are thrilled our technology can now help them to drive down their cost of guest acquisition while increasing their online revenue and profits.”

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