Marriott International has unveiled plans for a major expansion of its luxury brands, including significant growth in Asia Pacific.
Providing an update of its high-end brands at the International Luxury Travel Market (ILTM) in Cannes, Marriott revealed that its portfolio of luxury hotels doubled following its recent acquisition of Starwood, and that it is now planning to open almost 30 additional hotels in 2017 under its eight luxury brands.
New luxury Asia Pacific hotels scheduled to launch next year will include Ritz-Carltons in Langkawi and Astana, St Regis hotels in Shanghai and Changsha, W Hotels in Shanghai and Brisbane, Southeast Asia’s first Edition hotel in Bangkok, a Luxury Collection property in Singapore, and a JW Marriott resort on the Vietnamese island of Phu Quoc.
“The unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly-expanding cadre of affluent travellers,” said Tina Edmundson, Marriott’s global brand officer. “With luxury travel up nearly 50% over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”
As well as six brands already mentioned, Marriott operates the ultra-luxury Ritz-Carlton Reserve and Bulgari hotel concepts.