Marriott International has announced plans to significantly grow its global portfolio of luxury and lifestyle brands.
Accounting for nearly 25% of the company’s pipeline, Marriott expects to add more than 200 hotels to its Ritz-Carlton, JW Marriott, Renaissance Edition, Autograph Collection, Moxy and AC by Marriott brands over the coming years.
“The luxury and lifestyle category is stronger than ever and we see demand continuing to rise worldwide,” said Arne Sorenson, Marriott’s president & CEO. “Next generation travellers are poised to comprise more than 60% of our business over the next four years, and already represent a broad spectrum of diverse cultures and lifestyles that view travel as an important way to enrich their lives.
“Our approach to the luxury and lifestyle segment embraces this trend and is shaping our development strategy,” he added.
The company’s luxury and lifestyle brands currently comprise 449 hotels across nine brands (including the aforementioned seven plus Bulgari).
Ritz-Carlton plans to add 15 additional hotels between now and the end of 2016, including properties in Nanjing, Cairo, Panama City, Bali and Macau.
The Edition brand, which focuses on food, beverage and entertainment, will expand in Abu Dhabi, Sanya, China, Bangkok, Hollywood and New York City between now and 2017, while the Autograph Collection will see an extra 20 hotels join this year.
JW Marriott is on track to open 23 new hotels in the next two years, growing to a portfolio of 87 hotels by the end of 2016, while Renaissance will open nine hotels in 2014, taking its collection to 160 hotels by year-end.
The formerly Europe-focused AC Hotels will debut in the US this autumn, with a new property in New Orleans. This will be followed in early 2015 by hotels in Kansas City and Miami. In total, 30 more AC Hotels are set to open within the next three years across the US and Latin America.
Finally, the new Moxy Hotels brand is expected to debut in Europe this September at Milan’s Malpensa Airport, with future locations including Munich, Berlin, Frankfurt, Oslo, London and Aberdeen, taking it to a portfolio of 150 hotels within the next 10 years.
These eight luxury and lifestyle brands form part of Marriott International’s global collection of hotel labels, which also includes Marriott Hotels & Resorts, Courtyard by Marriott, Marriott Executive Apartments, SpringHill Suites, Fairfield Inn & Suites, Residence Inn, TownePlace Suites and Gaylord Hotels & Resorts.