Marriott to extend Asian domination

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Courtyard by Marriott has the largest pipeline of any hotel brand in Asia
Courtyard by Marriott has the largest pipeline of any hotel brand in Asia

Marriott International, which is now the world’s largest hotel group, is set to extend its leadership position in Asia in the coming years.

According to a new report from Lodging Econometrics (LE), Marriott – following its acquisition of Starwood – now has the largest development pipeline in Asia (excluding China), with 236 new hotels and 54,328 rooms currently being planned.

This puts it a long away ahead of second place IHG (117 hotels, 26,664 rooms). Best Western (62 hotels, 13,066 rooms) and Hilton Worldwide (59 hotels, 12,495 rooms) are third and fourth respectively.

It also appears that the midscale sector is driving these companies’ growth in Asia, with Courtyard by Marriott (30 hotels, 6,438 rooms) having the largest pipeline of a single brand, ahead of IHG’s Holiday Inn (43 hotels, 10,819 rooms) and Best Western (26 hotels, 3,158 rooms). Hilton Hotels in fourth (21 projects, 5,088 rooms) was the top upscale brand.

Again excluding China, the Asian cities with the largest hotel construction pipelines were found to be Seoul (159 hotels, 31,233 rooms), Jakarta (118 hotels, 20,885 rooms), Kuala Lumpur (47 hotels, 11,484 rooms) and Tokyo (49 hotels, 10,941 rooms).

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