In partnership with Samsung, the hotel group has created “VRoom Service”, which allows guests to order virtual reality experiences to their rooms.
Guests are invited to call a dedicated VRoom Service extension or use Marriott’s app to request a Samsung Gear VR headset and accompanying headphones. Once they are delivered to the room, along with instructions, guests can experience a series of virtual reality journeys to several destinations around the world.
These journeys, or “VR Postcards”, follow a real traveller to a different destination, with accompanying stories. The first three VR Postcards were shot in the Andes Mountains in Chile, an ice cream shop in Rwanda and on the streets of Beijing.
“Travel expands our minds and helps push our imagination,” said Matthew Carroll, vice president of Marriott Hotels. “Our guests want to be in inventive spaces that help foster their creativity and thinking. VRoom combines storytelling with technology, two things that are important to next generation travellers.”
The virtual reality programme is currently being tested for two weeks at the New York Marriott Marquis and London Marriott Park Lane properties. Once guests order the headsets, they will be able to use them for 24 hours.
This marks Samsung’s latest effort to introduce virtual reality to the travel industry. Qantas also recently teamed up with the electronics company to offer virtual reality headsets to first class passengers on some of its Airbus A380 flights and in its first class lounges in Sydney and Melbourne.