Marriott turns to Nick TV
The self-contained resorts will be developed through collaboration among Nickelodeon, with 35 channels reaching more than 200 million households in 135 countries; Marriott International, with nearly 2,900 hotels in 68 countries; and Miller Global Properties, which plans to invest US$300 million in the project.
The first Nickelodeon Resorts by Marriott property is expected to be a 650-room resort at Liberty Station in San Diego.
J.W. “Bill” Marriott, Jr., chairman and ceo of Marriott International, said, “When you bring together the premier hospitality company with the number-one TV station for kids and families, it’s a winning combination for unbeatable resorts.”
He added, “Besides being a great new family destination, we believe that Nickelodeon Resorts by Marriott will attract younger adults, the young-at-heart, and meeting travellers, especially people who travel on business with their families.”
Nickelodeon president Cyma Zarghami said, “Marriott knows hotels and business and leisure travellers, and no one knows kids and families like Nickelodeon. We know this will be a great combination, and it signals the beginning of a new era for the Nickelodeon brand.”
Each Nickelodeon Resorts by Marriott will feature guestrooms and suites that cater to the unique needs of families including multi-bedroom suites, HDTVs and Marriott’s new signature “plug in” technology. Pleasantly styled “kids’ suites” will be themed with Nick’s most popular hits creating an environment that kids will call home while staying at the resort.
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