Meeting trade show targets new frontiers
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The combined IT&CMA (Incentive Travel & Conventions, Meetings Asia) and CTW (Corporate Travel World) Asia-Pacific, the region’s premier MICE (Meetings, Incentives, Conventions, Exhibitions) and Corporate Travel event is set to advance to a new phase with a slew of “new frontiers” and “green” initiatives.
Led by the 2008 theme - “New Frontiers - Optimise Returns”, the 16th IT&CMA and 11th CTW will be held at the Bangkok Convention Centre from 7 to 9 October.
Organiser TTG Asia Media expects the ‘Doublebill’ event (two shows at one location) to attract more than 2,000 leading industry professionals from Asia-Pacific and the rest of the world.
It said this year will see an increase in the number of MICE and corporate travel buyers from Australia, China, Hong Kong, United Kingdom and USA.
More value-added services are provided for exhibitors this year. The “Nominate your Dream Buyers” promotion was launched to allow exhibitors to nominate their desired association, agency or corporate buyers.
On the educational front, delegates will gain from the improved conference and educational content, the organisers said.
IT&CMA and CTW are also advocating the “green” movement this year with the inaugural “Stickiest Green Champions” as part of the 7th Sticky Awards.
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