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Mekong Tourism Forum adds new marketing workshop

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Jens Thraenhart, executive director of the Mekong Tourism Coordinating Office (MTCO)
Jens Thraenhart, executive director of the Mekong Tourism Coordinating Office (MTCO)

This year’s Mekong Tourism Forum will feature a new marketing workshop series.

Taking place on 15 June at the start of the event in Danang, the Mekong Tourism Marketing Workshop has been created by the Bangkok-based Mekong Tourism Coordinating Office (MTCO), in collaboration with the UN World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA).

The workshop is intended to enhance the marketing capabilities of Mekong countries, and create opportunities for the development of new tourism sectors and the promotion of secondary destinations.

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Adventure travel, food tourism, community-based travel, river and ocean cruising will all be analysed in separate breakout sessions of the workshop. All senior travel industry members are invited to attend the workshop free-of-charge, although seats are limited.

“We want to position the GMS (Greater Mekong Sub-region) as a single tourism destination in a very competitive global tourism landscape,” said Jens Thraenhart, executive director of the MTCO. “It needs to be a dynamic and ever-evolving strategy, adapting to changing consumer demands.”

The Mekong Tourism Forum 2015 takes place at the Novotel Danang Premier Han River from 15-19 June, with the marketing workshop taking place on the afternoon of 15 June.

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