This year’s Mekong Tourism Forum will be held in the Cambodian resort town of Sihanoukville.
Taking place from 5-8 July 2016, the event will be hosted by Cambodia’s Ministry of Tourism and the Mekong Tourism Coordinating Office (MTCO) under the theme, ‘Authentic experiences along the Mekong River’. It is expected to attract delegations from the six countries that comprise the Greater Mekong Sub-region – Cambodia, China, Laos, Myanmar, Thailand and Vietnam – who have joined forces to market the region as a single travel destination.
“We are looking forward to hosting this influential annual conference and invite the world to Cambodia’s beautiful southern coast,” said Dr Thong Kong, Cambodia’s Minister of Tourism. “We are in a pivotal time when developing authentic tourism experiences along the Mekong River can set the GMS apart from other tourism destinations.”
The 2016 Mekong Tourism Forum will feature a series of keynote speakers and panel discussions, along with several sideline events. Private sector companies are invited to join the Mekong Tourism Advisory Group (MeTAG) meeting to discuss the development of the new Mekong Tourism Sector Strategy 2016-2026.
“Aligned to the Experience Mekong Tourism Marketing Strategy 2015-2020, over the past year we have developed a solid digital platform designed to engage with industry,” said Jens Thraenhart, executive director of the Bangkok-based MTCO. “With this year’s theme, we are now rolling out a unique multi-tiered content strategy to tell the stories of the Mekong, from tourism professionals, travellers, and residents, and showcase experiential travel products.”
For the third consecutive year, the Mekong Tourism Forum is free to attend for industry professionals.