Middle East’s leisure sector booming: Leisure Show Dubai
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Leading international sports and fitness brands are set to dominate next month’s The Leisure Show Dubai 2016 in a clear reflection of soaring regional interest in healthy living.
More than a third of all exhibitors at the key industry event – running 17-19September 2016 at the Dubai World Trade Centre – will showcase the latest innovations in sporting technologies and equipment expected to take the exercise world by storm.
Visitors can get to grips with everything from portable surfing machines (Wavesurfer), to 21st century takes on traditional bodybuilding methods (Technogym), all the way through to underwater exercise bikes (AquaFit).
Gary Williams, event director of The Leisure Show Dubai 2016 at dmg events, commented: “We have had a surge in stand bookings this year from brands seeking to make the most of Dubai’s booming fitness scene. Last year sports and fitness firms accounted for one in every five exhibitors at the show. This time around, 36% of those attending will be exercise and training based. That is a massive leap. Health awareness is at an all-time high in Dubai and this is reflected in the leisure pursuits of not only those who live here, but visitors and tourists too.”
Dubai currently has more than 130 registered training facilities and fitness clubs, employing over 2,000 REPs UAE certified trainers.
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