Millennium steps up regional awareness
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Millennium & Copthorne Hotels Middle East and Africa (MEA) is keenly looking at targeting more European guests. Recent research from Abu Dhabi Tourism and Culture Authority for August 2014 outlined a 26% increase in visitors from Europe, primarily driven by growth from France, the UK and Germany, with increases of 40%, 36% and 11% respectively.
This has contributed to a 24% increase in Abu Dhabi hotel guest nights, results that were mirrored in all of Millennium’s Abu Dhabi properties as they closed August 10-15% above 2013 figures.
In Dubai, the popular Millennium Airport Hotel saw a rise in demand from the UK market with room nights increasing from 3,722 in 2013 to 6,475 in 2014 marking a 42.5% surge, thus making UK as the second highest source market behind the US.
The company is also looking to generate greater online connectivity with customers and agents by adopting the latest CRS technologies. In addition to customer experiences, Millennium & Copthorne also highlighted its expansion strategy.
Developments include the new 295-key Millennium Hotel & Convention Centre in Kuwait which will open in Q1 2015. Oman will unveil three new properties, including a global first with the launch of the 115-key Millennium Executive Apartments in Q4 2014. This will be followed by the Grand Millennium Muscat in Q2 2015 and Copthorne Muscat in Q3 2015.
The Millennium Fujairah Hotel and the Millennium Bab Al Qasr Hotel, Abu Dhabi, will bring the tally of UAE properties to ten.
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