The Mövenpick Hotel Apartments The Square Dubai having recently launched in Dubai is very optimistic of the market. The well-space out property offers 180 units of 90 suites and 90 rooms. Guests have the option of choosing a Studio, one, two and three bedroom apartment and even garden apartments. All rooms are spacious and inter-connected.
Talking to Travel Daily Middle East, Chadi Gedeon, General Manager of Mövenpick Hotel Apartments The Square Dubai elaborates on his marketing plan. “We are the only branded chain in the area where we have set up, this is a big advantage. The property is also in close proximity to the airport and business areas. However, our target is to tap into the long-stay guests,” added Gedeon.
With all facilities in place to cater to the Arab traveler and families, the hotel is keen to explore the potential of the GCC market. “We have high expectations from travelers in the GCC region visiting our property. Saudi Arabia would be a big focus followed by promoting the property among countries such as India, Russia, China and Iran,” said Gedeon.
The marketing strategy for the property comes under the umbrella initiatives of the main Mövenpick brand. With a well-set plan, Gedeon targets an optimistic occupancy of 70% in the first year of operations. This growth will be achieved through a mix of direct and indirect marketing. The online space will be utilized to its maximum with the hotel’s website also being promoted as a direct booking medium.
The hotel in its boutique set-up is well-catered to with an all-day dining restaurant offering an international buffet, four meeting rooms to cater to the business and meeting segment and a relaxed pool bar on the roof top.