The MoneyCard loyalty scheme has announced a new mascot for the programme.
Miss MoneyCard has been devised as the face for the scheme and will act as an ambassador through promotion and training with travel agents.
The loyalty card was first set up by Funway Holidays but has since seen Norwegian Cruise Line and Collette join.
“Miss MoneyCard will be the brands personality, appearing in all marketing activity from print advertising, online communications to public relations,” said Laura Smith, marketing executive for Funway Holidays. “We wanted to make our loyalty scheme standout and give it a personality all of its own.”
Nick Wilkinson, director business development UK, Ireland & Scandinavia at Norwegian Cruise Line, said: “We are delighted to have become a member of the MoneyCard scheme and to bring our valued travel partners a loyalty programme never seen before in the travel industry. Miss MoneyCard is a brilliant ambassador, showing the fun personality of the brand whilst providing a character that travel agents can really connect with.”