Brits are turning their backs on week-long holidays in favour of shorter breaks, as they seek to satisfy their appetite to get away more often and experience a variety of adventures. That’s according to new research from Doodle, the world’s most popular social planning tool.
The research reveals that in 2015, over a quarter of those surveyed (28%) went on five or more different getaways. Yet, Brits took on average only one traditional seven night break.
According to 44% of survey respondents, shorter breaks offer them the opportunity to go on different types of holidays throughout the year; from city breaks through to activity-based holidays. What’s more, for one in five holiday-goers, shorter breaks solve the age-old problem of who to go away with as Brits now divide their annual holiday allowance between loved ones, friends and family members.
Although holidays are meant to be relaxing, planning the perfect getaway can be stressful. For almost a third (31%) of holiday-makers, organising a three- or four-day break is easier than planning a seven-day holiday.
Michael Brecht, CEO of Doodle said: “Little and often appears to be the holiday mantra for 2015 and this looks to continue into 2016. Short breaks enable busy Brits to get away, whilst keeping organisational stress to a minimum and avoiding the dreaded diary clashes.
“With so many beautiful places to visit both at home and abroad, it’s no wonder Brits want to maximise their holiday allowance.”
The top reasons Brits choose to go on short breaks:
- Short breaks are cheaper (45%)
- Ability to go on different types of holidays – variety is the spice of life (44%)
- Less stressful to organise (31%)
- Lets you go away with different sets of people including; family, friends and partners (20%)
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