The Moroccan National Tourist Office has launched a new local marketing campaign in a bid to ramp up inbound tourism from the UK.
Entitled MuchMorocco, the campaign is being rolled out across a new website accessible at visitmorocco.com as well as print and online display advertising, events and social media.
Amine Boughaleb, director of the Moroccan National Tourist Office in London said: “Our aim with this campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish …all qualities shared by Morocco as a country.
“We hope that the website and other campaign activities will bring these qualities to life in a way that entices travellers to come and experience them for themselves.”
The MuchMorocco campaign uses the concept of ‘more’ to promote the Kingdom’s extensive heritage and culture, its food, architecture, landscapes and people, all of which combine to make it an unmissable destination for today’s travellers. A teaser print campaign ran earlier this summer, attracting a positive response from trade and consumer press.