The resort group has identified multi-generation families as a key travelling demographic in Asia with grandparents, parents and children all packing their bags and heading off together.
The Swiss hospitality company’s Asian hotels have created programmes that provide a precious balance between “us time” for mums, dads and grandparents and “our time” as families play together and stay together at hotels in Thailand, the Philippines, Vietnam and China.
Andrew Langdon, Mövenpick Hotels & Resorts Senior Vice President Asia, said: “Families have always been one of the key drivers of our business and as we have grown in Asia we have noticed that large multi-generational groups love to travel together.
“This is a unique characteristic in Asia and a central reason why we have developed the Fam-tastic programmes with suitable room configurations, healthy meals, creative fun and learning activities for all ages.”
Highlights include creative arts and dance activities in Thailand and the Philippines, a kids corner at the weekend brunch at Chef’s Theatre restaurant in China and a chance to play hotelier in Vietnam.
One programme at the Mövenpick Hotel Hanoi allows kids to sign up to ‘play hotelier for a day’ and check guests in or work in the kitchen. At Mövenpick Resort & Spa Karon Beach in Phuket, activities include candle making and face painting, while kids at Mövenpick Resort Bangtao Beach Phuket get the chance to be a Mini Chef.