Mövenpick Hotels & Resorts launches MICE program
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Mövenpick Hotels & Resorts have launched a new global meetings and events program that focuses on creative cuisine, inspirational event ideas and efficient MICE services from start to finish. The program was launched at IMEX in Frankfurt.
Intensive training to streamline every element of the MICE process at Mövenpick Hotels & Resorts has paid major dividends with the company achieving a number three ranking among European branded hotels in this year’s German IFH Institute for Hospitality Management’s annual MICE survey.
“Last year, Mövenpick Hotels & Resorts in Europe were ranked 30th, so this vastly improved position pays tribute to the new seamless MICE experience our customers can now enjoy,” said John Griffin, senior vice president brand and marketing.
The Meetings & Events programme will be available across all key MICE properties of Mövenpick Hotels & Resorts – from Accra to Zurich – by the end of 2012, with several hotels unveiling the scheme this week.
What is particularly significant about the programme is that all employees involved in the MICE customer journey are taking part in company-wide training to provide personalised, intuitive and efficient service in addition to those working in the meetings, events and banqueting departments.
The principles on which the program is designed is first menus have been given a fresh touch, enhanced by local, organic or Fairtrade produce, live cooking stations, healthy menus, adaptations for special diets and imaginative flourishes such as individual mini-fondues or Mövenpick Ice Cream stations.
Creation of quality events that are custom-made to match individual requirements. The process is now supported by dedicated Meetings Consultants that provide a one-contact start-to-finish service, as well as Meeting Concierges that resolve any challenges during an event. Finally, ‘Inspirational environments’ have been created through the transformation of meeting spaces into unique locations that can accommodate tailored event concepts or be personalised to individual requirements.