MSC Cruises announces deployment of MSC Splendida to China
MSC Cruises revealed today that it will deploy its MSC Splendida to China as of May 2018. In her new positioning, MSC Splendida will join MSC Lirica, which has been serving to great success the Chinese market since May 2016 and has recently moved her homeport to Tianjin, to serve the thriving North China market during the winter season.
Speaking earlier today at a press conference in Beijing, Gianni Onorato, MSC Cruises’ Chief Executive Officer, commented: “Deploying MSC Splendida to the shores of China is a further testimony of our commitment to this key growth market. In fact, since it came into service MSC Splendida has been the most popular ship for Chinese and other Asian guests cruising the Mediterranean with us.”
“MSC Splendida represents a second, strong step towards meeting the growing demand for our unique product and ultra-modern ships by Chinese guests. She will also undergo significant dry-dock enhancement in late 2017, ahead of her deployment, to further improve and customise her already amazing range of services.”
MSC Splendida will also introduce the MSC Yacht Club to the Chinese market. This is an exclusive, “ship-within-a-ship” high-end concept that is unique to MSC Cruises and is designed for the most discerning guests who desire exclusivity and privacy. Offering a broad range of private facilities, MSC Yacht Club’s guests benefit from exclusive services including a 24-hour personal butler, dedicated concierge reception as well as priority boarding and disembarkation. MSC Splendida will be the only ship to make this high-end offering available to Chinese guests in their home market.
MSC Splendida will visit many popular cruise destinations in China, Japan and Korea. Her itinerary details will be communicated shortly.