MSC Cruises has revealed today that it will deploy MSC Splendida to China as of May 2018.
This follows the opening of the new MSC Cruises office in Shanghai with a new management and operations team, part of the company’s goal to improve its ability to serve the Chinese home market.
Built in 2009, 137,936 GRT MSC Splendida features 1,637 cabins, 76% of which come with a balcony and can accommodate a total of 4,363 guests. MSC Splendida will join MSC Lirica, which has been serving the Chinese market since May 2016 and recently moved her homeport to Tianjin, North China.
MSC Splendida will also introduce the MSC Yacht Club to the Chinese market. This is a “ship-within-a-ship” concept, designed for high-end guests and offering facilities such as 24-hour personal butler, dedicated concierge reception and priority boarding and disembarkation.
Speaking at a press conference in Beijing, Gianni Onorato, MSC Cruises’ chief executive officer, said: “Deploying MSC Splendida to the shores of China is a further testimony of our commitment to this key growth market. In fact, since it came into service MSC Splendida has been the most popular ship for Chinese and other Asian guests cruising the Mediterranean with us.
“MSC Splendida represents a second, strong step towards meeting the growing demand for our unique product and ultra-modern ships by Chinese guests. She will also undergo significant dry-dock enhancement in late 2017, ahead of her deployment, to further improve and customise her already amazing range of services.”
MSC Splendida’s itinerary details will be communicated shortly.
To find out more about MSC Splendida and her features, watch this video: