MSC Cruises has announced a series of cinema events to further its engagement with the travel trade.
The first of seven will take place on 24 November and run in various locations throughout the UK.
Around 75 agents are expected to attend each event, which will include a short presentation and the screening of one of the latest cinema releases.
“Getting closer to agents is a central pillar of our expansion plan and these cinema events are a brilliant way to remind the trade that we are here, we have a great product and we want to grow with them. We have refreshed our relationships with Thomas Cook and Tui at a head office level, so it is vital we engage with their staff on the frontline,” said Janet Parton, head of sales UK & Ireland. “We want this to be the start of a much closer working relationship – and get agents to appreciate how much fun you can have with MSC Cruises.”