Munich wants to extend Asian stays
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The Munich Tourism Board’s main goal for the upcoming years is to generate longer stays for Asian tourists, according to Karin Baedeker, who handles media relations for the German city.
“At the moment, the average duration of a trip is two days,” said Baedeker, “but we’d like to increase that by promoting Munich as not just a city destination, but as a gateway to the Bavarian countryside. This includes the Garmisch alpine area and Germany’s highest mountain, Zugspitze.”
Another focus for next year is to promote Munich as a cultural and traditional destination.
“We’re much more than just Oktoberfest!” Baedeker joked. “We’re working in cooperation with local services, including the Gartnerplatz theatre who will be touring China next January.”
The Munich fashion industry will also be promoted – at the moment, the trend is for young designers to fuse Asian silks into traditional dirndl outfits. Local fusion music, such as techno-folk, is also an attracting visitors.
Southeast Asia is one of Munich’s top international source markets. It was the first city in Germany to be represented in Asia, in Hong Kong in 1995, and has since added representatives in Singapore, Bangkok and New Delhi.
In 2013, Munich had 238,000 overnight stays from Asian visitors, a growth of 18% from 2012. Of these visitors, 207,000 were from China alone.
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