In-destination activities and ticketing company Musement has launched a travel industry first; a fully integrated, in-destination booking service that allows travellers to receive a push notification when close to a top attraction then book a ticket, skip the line at the venue and obtain direct, immediate access to their chosen attraction in situ.
The technology pioneered by Musement, which now operates in over 350 cities across 55 countries worldwide, performs real-time checks on whether a venue has same day tickets, if there is current availability and if the venue accepts e-tickets allowing travellers to maximise their time at a destination and effectively eliminating one of the tour and activity sector’s biggest growth hurdles to date.
Musement’s new feature responds directly to the issue identified by travel industry leaders as holding back expansion of the digital discovery and delivery of tours and activities for travellers when they arrive at their destination.
The company is already working with top tourist attractions, including The Louvre Museum in Paris, the MAXXI National Museum in Rome and the Berlin TV Tower, and will progressively roll out this feature across venues worldwide in the next few months.
With Musement’s app installed, once travellers are within a 500m radius of a venue they receive a pre-defined push notification in their chosen language, which opens an e-ticket for the event or attraction that can purchased on the spot and redeemed directly at the venue, allowing users to go straight to the front of the queue.
A travel industry report “The In-Destination Experience” published by market leading research firm Phocuswright in October 2015 has identified this previously lacking feature as the key barrier for customers booking tours and activities online which has, until now, held the industry back from realising its full potential.
“The vast majority of museum and attraction tickets (79%) as well as tours (75%) are purchased in-destination and manually. Tour and attraction providers must be able to engage those travellers last minute and in-destination, including bookability on mobile devices to ensure sector growth,” it read.