MyBookingRewards.com reaps loyalty benefits
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MyBookingRewards.com (MBR) is seeing the benefits of its new loyalty programme after seeing a rise in business from travel agents and suppliers.
Its 2,000 direct member agents and other 4,000 agent members globally have booked more than GBP25 million in holidays reported through MBR since 2010.
This year has been its best for growth, with revenue up 500% year-on-year and agent numbers more than doubled (145%).
Darren Pearson, CEO and founder of MBR said he was now confident of continued growth for the year ahead.
“Delivering MBR to the industry has been a rewarding experience in itself. To reach over £25M in revenue bookings is an incredible achievement which is testament to our loyal agents matched with easy to use incentive programmes,” he said. “It’s a great opportunity for suppliers to track performance, build personal relationships and communicate brand awareness with their agents, creating an online community.”
MBR reward suppliers have included the Barbados Tourism Authority’s Gimmefiveandfly campaign and various other tourism boards and hotels in the Caribbean.