MyCEB zeros in on Indian MICE market


The Malaysia Twin Deal programme (MTD Programme) has been extended to the Indian market by Malaysia Convention & Exhibition Bureau (MyCEB), which had a strong presence at this week’s Incentive Travel & Conventions, Meetings (IT&CM) 2012 in Delhi.

The “two-pronged” programme offers rewards for both incentive planners and participants, and further enhances the success of their events.

Deal one offers value added support for participants such as complimentary Malaysian cultural entertainment during welcome dinner or gala dinner and partial F&B sponsorship for an event.

Deal two offers incentive rewards for corporate and incentive planners and is based on cumulative numbers of participants. The planners will be able to redeem vacation packages to Kuala Lumpur, inclusive of return air tickets and accommodation at a five-star hotel.

This initiative aims to promote Malaysia as a meetings and incentive destination to the Indian corporate and incentive market, and to identify new business potential for Malaysia.

“This sales mission will definitely benefit Indian and Malaysian business tourism industry by providing an opportunity for Indian buyers to meet and engage with MyCEB and our Malaysian industry partners. It further demonstrates MyCEB’s commitment to accelerate business growth from the country,” said Zulkefli Hj Sharif, Chief Executive Officer of MyCEB.

With a total of 693,056 visitor arrivals from India to Malaysia in 2011, approximately a 2,200 increase from the previous year, the trend of business tourism relationship between Malaysia and India is showing all signs of promise. This year, Malaysian Airlines (MAS) is forecasting an estimated 15% growth in passenger load from India as compared to 2011, citing the country as one of its growth-centric market.

The programme is applicable only to corporate and incentive groups from India with a minimum group size of 50 participants or more.  Confirmed bookings must be made from 27 August 2012 to 30 June 2013 for arrivals from 1 October 2012 to 31 December 2013.

The MTD Programme, first launched in China last year, has been one of MyCEB’s most successful worldwide campaigns and is also now available in countries like Taiwan, Australia, New Zealand, Europe and more recently, Korea. To date, MyCEB have ‘booked’ over 13,000 participants from China under the MTD Programme.

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