Louis Cruises has announced plans to launch a new brand in September.
The Greece-based cruise line will launch Celestyal Cruises using Louis Cristal and Louis Olympia sailing out of Pireaus and Lavrion.
The new brand will have an authentic Greek experience under the ‘Kalimera’ programme the cruisel line started in 2013 with a focus on food, wine, archaeology, history and music.
“Celestyal stems from “celestial,” which means “pertaining to the stars” and ‘heavenly’ or ‘divine’,” said Kyriakos Anastassiadis, CEO of Louis Cruises. “By launching Celestyal, we are expanding the Louis Cruises portfolio thereby reflecting the divine, real Greek experience that one enjoys when sailing with us. We’ve also chosen this name to honour our ancestors, the ancient Greeks, who were among the first peoples to use celestial navigation.”