New brand identity for Al Fresco
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Al Fresco Holidays has unveiled a new brand identity in a GBP2.5 million push to build on its new name.
The parcs group, previously part of Thomson, has revealed new bright branding that each aims to define each country it operates in.
The operator has also introduced 14 new parcs across France, Spain, Italy and Croatia. Seven of these consist of new Value and Authentic parcs in France.
In addition 10 parcs from its parent company will operate as a new brand named Homair Vacances under the Al Fresco umbrella.
New mobile homes have also been introduced including some with private swimming pools in Croatia.
Its mobile home offering aso now include three new types, under the names Piccolo, Bellini Riviera and Verdi, with the latter including three rooms, two shower rooms and an expansive decking space.
The new initiatives build on a 38% increase in capacity at Al Fresco since 2010.
“We pride ourselves on bringing the very best European parcs in the most desirable locations with quality accommodation. The new Verdi, as well as the new premium “large and lively” resorts in Spain, France and Croatia, are a continuation of that promise,” said Al Fresco’s managing director Nick Riggs.
“However the introduction of the Homair brand answers the needs of a more specialist and independent holidaymaker who likes nothing more than mixing with different nationalities and experiencing life as a local. Our new Authentic and Value brand offers the best of both worlds for the intrepid Francophile who still appreciates the touch of a helping English hand some part of the way,” he added.
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