New budget hotel brand to launch in Indonesia

Indonesia’s hotel sector will see the entry of a brand new budget label later this year.

The BnB Kelapa Gading will open in December
The BnB Kelapa Gading will open in December

Domestic hotel company Panorama Hospitality Management (PHM) has unveiled plans to open its first ever ‘The BnB’ hotel in the Indonesian capital Jakarta.

According to PHM, The BnB will offer “practical and economically stylish” accommodation with “maximum value”. The new hotels will be based in urban locations and are designed for the short stay budget market.

The brand will debut in mid-December 2012 with the open of the first property in the Kelapa Gading area of North Jakarta. Located close to the Mall of Indonesia, The BnB Kelapa Gading will contain 171 “cozy” rooms, all equipped with en-suite showers, TVs and wireless internet connectivity. Other hotel facilities will include five small meeting rooms, a café and internet area, as well as a self-check-in facility and shuttle services to the mall and other local attractions.

“Kelapa Gading area is the pilot project for The BnB. Its good location, freshly design, and economically stylish makes us confident to bring The BnB Kelapa Gading becomes the first new evolution of urban budget hotel,” said Kristian Kuntadi, Managing Director of PHM Hospitality.

The move marks PHM’s debut in the budget hotel sector. The company currently operates the midscale 101 and upscale Haven brands, with two hotels in Bali. PHM told Travel Daily that it intends to open approximately 15 hotels by year-end 2014.

The new budget brand will be in direct competition with Accor’s ibis brand, which is expanding rapidly in Indonesia, as well as the domestic favehotel and Pop budget labels from Aston International and Tauzia respectively.

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