New campaign to promote New Zealand
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A new campaign has been launched to promote New Zealand in India.
Online travel portal Ezeego1.com, Tourism New Zealand (TNZ) and Auckland Airport (AIAL) have come together to launch the campaign. The campaign brings to light New Zealand’s abundant experiences, couples with breathtaking landscapes for Indian families to escape the summer heat. Whether its adventure activities, stunning locales, beautiful picturesque lakes, rugged mountain ranges, awe-inspiring volcanic peaks, intriguing geothermal activity, or its delectable cuisine, New Zealand is an ideal destination to break free from the every day routine and enjoy a fun filled vacation with your entire family. With the support of AIAL, the campaign also features Auckland (North Island), to be the first entry point into New Zealand. With the support of AIAL, the campaign also features Auckland, to be the first entry point into New Zealand.
Speaking on the launch, Neelu Singh, COO for Ezeego1.com said, “In this campaign, we have gone beyond the regular holiday itineraries and launched an extensive list of itineraries incorporating a conglomerate of regions positioning New Zealand as an exciting holiday destination for families. This is a great opportunity for Ezeego1.com to share Tourism New Zealand and Auckland Airport’s vision of promoting New Zealand as a land of fun and varied experiences, with rich culture, tradition, adventure sports and landscape in the Indian market.”
According to Mischa Mannix-Opie, Regional Manager South & South East Asia, Tourism New Zealand “Working in partnership with travel sellers is crucial to Tourism New Zealand’s success in India and we are delighted to be working in partnership with Ezeego1.com. They are a dynamic company who are committed to selling New Zealand and presenting new and different reasons to visit New Zealand, and this campaign certainly showcases the variety of experiences that New Zealand can offer families for an exotic holiday of a lifetime”.
Adding to this Mr. Glenn Wedlock, GM Aeronautical Commercial AIAL said, “Our joint campaign with Ezeego1.com will reinforce Auckland Airport as a traveller’s first wonderful experience of New Zealand. The Indian holiday market is very important to us. Indian holidaymakers in December 2012 and January 2013 were up by 9% from the previous year, highlighting the increase in demand for a holiday experience in New Zealand.”