Tourism authorities from Rhodes unveiled a new marketing campaign at WTM today aimed at the British market.
Its ‘Sunkissed by Rodos’ campaign will see its ‘sunkissers’ hug and kiss pedestrians across London in a bid to ‘spread the sun’ around the capital and help promote holidays to the island.
“It’s no secret that it’s been a particularly wet summer for the UK. So we thought it would be a great time to spread a little sunshine and happiness from Rodos, and what better way than through hugs and kisses,” said Babis Palogiannidis, general manager of the Rodos Tourism Promotion Organisation.
More than 250,000 Brits have visited Rhodes so far this year, growing an average 6.9% each year.