Twelve hotels in Wenzhou area have opened under the new Yaxi brand.
China Hospitality News said the new brand was jointly invested in and formed by several investors from different hotels.
Wang Jianmin, chairman of Yaxi Chain Hotel, was quoted saying that besides Wenzhou, the new brand, which is positioned as a business hotel chain, also plans to build its own direct-run outlets in Beijing and Shanghai. Of these the Jingzhou Hotel, which is located in the Chaoyang District, Beijing, has reopened as the brand’s first sample hotel this month. There is also a new outlet in Shanghai in the pipeline, the report said. Wang was quoted saying that the number of outlets with this brand was expected to reach about 30 by the end of this year.
Comments are closed.