The Beijing Tourism Group (BTG) and international hotel management group GHM have formalised a joint venture partnership and announced plans to launch an upscale resort concept branded Ahn Luh.
The partners, together with a third in
vestor, the Great Ocean Group (GOG), said the group’s first properties will debut in the next two to three years.
Ahn Luh will cater to discerning travellers, as well as the growing Chinese tourism market, which is set to become the world’s most visited country and the planet’s top source of foreign tourists by the year 2020, according to the World Tourism Organisation (WTO).
BTG Chairman Duan Qiang said; “Resorts in the new Ahn Luh brand aim to promote and practice what we have termed the ‘China services’ concept… [the brand will fuse] old-world Chinese hospitality with contemporary elegance to create value added products, while contributing to an eco-friendly environment.”
Ahn Luh is charting future developments in major cities and tourism destinations throughout China. In the pipeline are hotels in Beijing, the Pearl River Delta and Southwest China. Ahn Luh’s hotels will come to market as 50- to 100-room and villa properties, featuring 60-square metre rooms and 120-square metre suites. As a complement to each hotel’s spa, a resident Tai Chi master will manage an on-site Tai Chi Centre.
Other distinguishing features include ‘dian xin’ breakfast, an all-day Chinese-style tapas bar, indoor and outdoor pools, a library and cigar lounge, airport concierges and a fleet of Wi-Fi-enabled cars. Each hotel will also house a retail shop selling regional goods as well as traditional Chinese medicine. Some Ahn Luh properties will include private villas and residences, and all will feature meetings facilities catering for executive retreats.