New Edinburgh tourism training programme debuts

Our Edinburgh, a new training module designed to help frontline staff working in the tourism and related industries enhance their knowledge of Edinburgh in an interactive way, has been launched at the Edinburgh Tourism Showcase. 

Edinburgh Castle.
Edinburgh Castle.

One of the key elements identified in the Edinburgh 2020 Strategy was the need to strengthen Edinburgh’s competitive position by improving frontline staff’s destination knowledge.

Our Edinburgh has been developed directly in response to that need through the Destination Leaders Programme led by a group consisting of Neil Ellis (The Place Hotel), Karen Robertson (JAC Travel) and Ali Bowden (City of Literature Trust). It is supported by the Edinburgh Tourism Action Group (ETAG).

Chair of the Edinburgh Tourism Action Group (ETAG), Robin Worsnop, explained: “Our Edinburgh training module helps ensure that staff in  businesses across the city – whether they are taxi drivers, hair dressers, bar tenders or receptionists deliver a consistent, informed message to visitors, and help them get more out of their visit to Edinburgh.”

The training module was designed by FLOW, the training organisation whose clients include Harvey Nichols, Motel One and Zizzi.   It builds on the successful Glasgow Welcomes online training module used to support staff and volunteer training for the Glasgow 2014 Commonwealth Games.

Our Edinburgh can be accessed via a desktop, laptop, mobile and tablet, costs £6.50 per person, and is quick, taking only 1-2 hours to complete.

 

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