Low-cost carrier Germanwings has unveiled its new brand concept and products.
The carrier now has a focus on building networks from regional airports in Germany has introduced three fares for its ‘flying a la carte’ service.
Its regional focus is part of a strategy to decentralise European routes away from Lufthansa’s strong-hold in Frankfurt and Munich so the sister airline can develop from Berlin, Hamburg, Stuttgart and Cologne/Bern.
Its three fares cover a ‘basic’ offering; ‘smart’ that adds certain services and ‘best’ to target business travellers.
“I am sure that our passengers – both business and private travellers – will really appreciate the new brand and new products. This approach is also the key for Lufthansa to continue to profitably operate internal European routes beyond our hubs,” said Carsten Spohr, board member at Lufthansa.
As part of the changes a new design has been implemented across its fleet of 38 aircraft with plans to add another 49 aircraft by the end of 2014.