glh, the London-based hotel group and subsidiary of Singapore listed GuocoLeisure Group, has opened every hotel Piccadilly (London), the first site for the new every hotels brand.
Three additional hotels are expected to open over the next 18 months, aiming to offer luxury ‘featured’ rooms, but without meeting rooms, spas or restaurants and bars.
The company said every hotels is the result of a two year research, insight and customer feedback programme.
“Focusing on giving guests what they really want, and not what they never use, every hotels aims to meet the needs of the quality conscious business professional and savvy city explorer,” the company said in a release.
Mike DeNoma, CEO, glh, said “we believe we conduct more research than anyone our size, we do this to help us better understand the modern traveller, who has a new set of expectations”.
“We found Wi-Fi is now considered a given, alongside water and heating and we took this seriously,” he asserted.
“Increasingly many see it as a new human right and we don’t believe hotels should charge for those. I’m proud to say our free, unlimited Wi-Fi at our every hotel Piccadilly is not only the fastest in the hotel industry, but for now faster than any public space the world over.”
The launch of every hotel Piccadilly will be followed by Bloomsbury, Hyde Park and Leicester Square over the next 18 months with an ambition to add up to another 50 hotels globally by the end of the decade.