New IHG brand set for Asian launch
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The InterContinental Hotels Group (IHG) has launched its lifestyle brand, Hotel Indigo, in the Asia Pacific region. The brand will become IHG’s fifth brand in the region after InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express.
Hotel Indigo was first launched in Atlanta in 2004, with design concept hotels allowing owners and developers to create unique properties. IHG promises that no Hotel Indigo property will look the same. In Asia, Hotel Indigo will be rolled-out across key cities in the region including Hong Kong, Shanghai, Singapore and Tokyo.
“Hotel Indigo really meets the needs of the next generation of customers in Asia Pacific who demand a stylish, individual hotel experience without pretentiousness,” said Peter Gowers, Chief Executive of IHG Asia-Pacific. “Each Hotel Indigo has its own unique character - a blend of style, natural elements and the distinctive flavour of the local area. With the launch of Hotel Indigo, there is now a new way for guests to experience Asia-Pacific’s major cities and a new path for real estate developers to regenerate properties with their own creative flair.”
Hotel Indigo currently has 19 global locations open and more than 60 in the pipeline. Overall IHG has more than 1,700 hotels in its development pipeline.
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