An innovative airline interline pricing solution has started attracting interest from a number of airlines and industry bodies.
Industry veterans Clifford Christopher and Ashendra Liyanage, who have five decades of aviation experience between them, have set-up Clarity Airline Solutions to provide the industry with a range of new products using a virtual business model. They say their vision is to create “the Uber or Airbnb of the airline world”.
The company’s Dynamic Interline Pricing Engine (DIPe) was developed together with SriLankan Airlines, which wanted to maximise its “behind & beyond” reach through the oneworld alliance without filing fares manually.
The DIPe tool automates the pricing function and maximises the returns on airline infrastructures such as Multilateral Interline Traffic agreements (MITA), Interline ET (IET), Special Prorate (SPA) and Multi Prorate agreements (MPA), GDS, codeshares and alliance agreements.
An API system, DIPe connects directly to the central reservations system and booking engine, enabling airlines to create a virtual alliance with real-time pricing to any worldwide destination on one single ticket. This also enables airlines save time and costs associated with filing speculative fares, and improve the productivity of its pricing teams.
“Airlines today will only be able to carry passengers from one destination to another so long as the fares are filed. With DIPe an airline is able make use of other carriers’ route network and inventory with instant price quotes, without the need for fares to be filed, which in turn enhances their offerings. This type of traffic is especially valuable in low yield markets, where the operating carrier needs to offer its customers a wide range of destinations,” said Clifford Christopher.
Ashendra Liyanage added; “Interline agreements are the fundamental foundation to create airline alliances. Today many carriers do not utilise these agreements due to the lack of automation and the risk of fare discrepancies. This is an excellent tool for any airline size. These agreements allow the implementation of our Dynamic Airline Pricing Engine which will rapidly increase the airlines route network, increase yield and consequently will help the airline become more competitive. Airlines which make use of this tool will be able to provide passengers with special fares and generate ‘behind & beyond revenues’.”
Clarity Airline Solutions’ product portfolio also includes the Evinta range, which includes an internet booking engine, customer loyalty systems, and a resource allocation and monitoring system built around the airline flight schedule.
The company is headquartered in London with development centres in Sri Lanka and Dubai.