New livery marks Air NZ partnership
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Air New Zealand and Tourism New Zealand have signed a new agreement that will see the national carrier place the tourism board’s fern emblem on its aircraft.
The one-year partnership is valued at more than NZ$20 million (US$15.7m) and will see the two parties join forces to promote travel to New Zealand in key international source markets.
As part of the deal, Air New Zealand has agreed to adopt a new aircraft livery which features the official New Zealand fern, which is used by Tourism New Zealand. In addition, the national carrier and tourism board will both invest more than NZ$10m over the next 12 months to conduct marketing activities in Australia, China, Hong Kong, Japan, North America, the UK and Europe as well as emerging markets such as India and Indonesia.
“Air New Zealand has a long-standing relationship with Tourism New Zealand, having worked closely with the organisation in all of our key markets to promote New Zealand for a number of years. Today’s MoU signals a significant step-change in the level of joint marketing activity we will undertake to promote destination New Zealand,” said the airline’s CEO, Christopher Luxon.
“As the national airline of New Zealand, growth in inbound tourism to New Zealand is a critical factor in our success. We fly more international visitors to New Zealand than any other airline and it is vital that we work together with tourism partners such as Tourism New Zealand in order to convert the opportunities out there,” Luxon added.
Tourism New Zealand’s CEO, Kevin Bowler, said the partnership formed part of the tourist board’s new multi-year marketing strategy.
“This MoU follows the government’s announcement of a NZ$158m boost in tourism funding over the next four years enabling us to enhance and expand our marketing efforts,” said Bowler. “Tourism New Zealand welcomes Air New Zealand’s decision to also lift its co-investment in marketing New Zealand in parallel to the Government’s boosted commitment meaning we can do more together. Working in partnerships is proven to extend the reach and effectiveness of our campaigns.
“This additional marketing investment will build on the strong visitor arrival growth achieved over the first four months of 2013,” he added.
Air New Zealand and Tourism New Zealand have a history of cooperation, most recently working on joint advertising campaigns to promote The Hobbit movie and hosting more than 180 international media on a major fam trip.
Two versions of the new Air New Zealand livery – one white version and a limited edition all black version – will be rolled out across the airline’s fleet from later this year.
Comments are closed.