Indonesia’s Tauzia Hotel Management has expanded its budget brand, Pop, in Jakarta.
The new Pop Hotel Pasar Baru Jakarta officially opened this week in central Jakarta, close to the Pasar Baru shopping arcade and National Monument.
It offers 105 colourful rooms, all equipped with air-conditioning, free Wi-Fi and flatscreen TVs with international cable channels.
The hotel will also feature the Pop brand’s new social lobby concept, called ‘PitStop’. This 24-hour area will combine traditional lobby services with a cafe, lounge and convenience store.
“PitStop will showcase a new and warmer interior atmosphere,” stated Irene Janti, Tauzia’s chief brands & product officer. “No longer dedicated to hotel guests only, it is designed to also become an interactive social hub for young business professionals and millennial communities around.”
Pop Hotel Pasar Baru Jakarta becomes the budget brand’s sixth location in the Indonesian capital.