Cruise reviews site Cruise Critic has announced the results of an annual survey revealing insight into preferred cruise destinations, and the booking and spending habits of UK customers.
The survey revealed the Mediterranean remains the popular destination among 49% of British cruisers, followed by the Caribbean (30%), Norwegian Fjords (18%), Canary Islands (15%) and Baltic (13%).
A quarter (26%) of respondents were aged 35-54, while two-thirds (64%) were under the age of 65.
When asked with whom they are most likely to cruise, 84% of respondents selected their spouse/partner. Other selections included a friend or group of friends (17%), extended family (9%), and alone (5%).
Three quarters (74%) of those surveyed cruise regularly (every couple of years or more), with a quarter (25%) taking to the high seas several times a year.
Just over a fifth (21%) of respondents have yet to cruise or have done so only once.
Almost half the respondents (45%) typically spend between £1,000-£2,000 on their cruise fare per person (not including air fares or onboard costs).
Those spending less than £1,000 accounted for around a fifth (21%) of respondents, while around half (49%) of those who cruise once per year spend at least £1,500.
According to the survey, people are spending the same on cruising in 2015 as they did four years ago.
With many cruise deals now available both on and offline, survey participants were asked where they look for these, and the Internet came out top:
94% look for deals on travel sites;
One third (33%) consult a travel agent
One quarter (26%) like to hunt for deals in newspapers, compared with only 6% of US respondents.
Almost all respondents (95%) rated independent reviews as very or somewhat important.