VisitEngland has launched a new television campaign as it looks to drum up its presence ahead of the Rugby World Cup.
The ‘Discover Your England’ campaign will air on Channel 5, ITV and Sky this Sunday featuring 16 destinations and sports personalities including former England rugby captain Martin Corry MBE; England Rugby head coach Stuart Lancaster, former England women’s Rugby World Cup 2014 winner Maggie Alphonsi MBE and soprano Laura Wright.
“We are extremely excited to mark the year of Rugby World Cup 2015 with the launch of our Discover Your England campaign. England holds something truly special for all visitors and the arrival of the Tournament this year is an opportunity to maximise the potential for growth in the tourism sector. The aim of this campaign is to help trigger this growth,” said VisitEngland chief executive James Berresford.
The tournament is expected to generate £2.2 billion to the UK economy.