New tourism campaigns for Sydney, NSW
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22 Apr 10 (TravMedia.com): Minister for Tourism Jodi McKay was at Rockpool Bar and Grill in Sydney today with City of Sydney Lord Mayor Clover Moore, Tourism & Transport Forum Managing Director Christopher Brown and Rockpool owner and chef Neil Perry to launch two new tourism marketing campaigns for Sydney and Regional NSW.
Ms McKay said the NSW Government was working with a range of well-known Sydneysiders and tourism industry partners to ramp up efforts to attract more international and domestic tourists to Sydney.
“We know that Sydney is seen around the world as Australia’s only global city, it’s up there with Paris, Rome, London and New York,” Ms McKay said.
“We want to capture all the extraordinary aspects of Sydney - its ethnicity, diversity, audacity – under the Sydnicity banner, to describe the city’s unique energy and to build on visitors’ positive perceptions of Sydney, in Australia and around the world.
“People know about Sydney’s fantastic food, fashion, arts and culture, natural beauty, and outdoor lifestyle, but we have so many more stories to tell,” Ms McKay said.
Some of the names signed up to the new Sydnicity campaign include:
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