New Zealand partners luxury tourism event
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Tourism New Zealand and Air New Zealand have partnered to become joint sponsors of Luxperience 2014, the luxury travel trade event in Sydney.
The two Kiwi organisations will be the major sponsors of the Buyer and Media Lounge at Luxperience 2014.
“We very much enjoy our close working relationship with Tourism New Zealand and are very excited to take our partnership to the next level,” said Lindy Andrews, CEO of Luxperience.
“Tourism New Zealand is one of the most innovative and exciting tourism boards to work with and I believe there is total synergy between Luxperience, and our focus on the luxury and experiential travel trade, and Tourism New Zealand’s commitment to drive awareness of its product amongst the premium traveller.”
Tourism New Zealand has been part of Luxperience since its inaugural event three years ago, and this year the tourist board plans to increase its exhibitor presence by 70%. A total of 34 premium travel companies from New Zealand are registered to exhibit at this year’s event.
“In our third year as a key partner our presence will be bigger than ever before with 34 of New Zealand’s premium operators attending with us to meet key global contacts,” explained Justin Watson, director of trade, PR & major events at Tourism New Zealand. “As a sector that holds great growth potential, we are looking forward to once again showcasing New Zealand’s unique luxury tourism product to the right buyers and media that Luxperience delivers for attendees.”
Luxperience 2014 will take place from 31 August to 3 September.
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