InVision, the Thailand-based hotel company, has joined with Singapore’s Cinnovation CG to create a new hotel group, Zinc InVision Hospitality. The new group, which was launched yesterday at an event in Bangkok, is aiming to open 30 hotels across the Asia Pacific region by 2013.
Announcing the new company, CEO Kevin Beauvais said; “The creation of Zinc InVision Hospitality marks the arrival of a formidable hotel management company and fresh brand offerings in the Asian hotel and hospitality arena. Cinnovation CG has the financial depth and hospitality background to support the growth while InVision has the depth of experience and hospitality knowhow to execute all elements of technical, sales and marketing and operational activities. We expect a phoenix-like growth in the next few years.”
The group’s hotel development plans include a range of brands and locations across Asia. Zinc City will open in the Delhi satellite city of Noida in 2012, followed by two additional Zinc City properties in Kochi and Surat in 2013. The group’s first GLOW Studios-branded property is already open in Bangkok, with five more planned for Thailand, Cambodia and India by 2012, and Nepal by 2013. The first Zinc Edge hotels will be rolled-out in Dubai, Nepal and Pattaya in 2013, while the first SOMA resort is scheduled to open in Malaysia in 2012. Two Zinc Journey heritage properties are already open in Sigiriya and Negombo, Sri Lanka, with five more planned to open by 2012 in China, Thailand and Sri Lanka. The Farm wellness resort brand – already operating in the Philippines – will add a second property in Nepal in 2011, and finally the Zinc Living long-stay brand will open its doors in Bangkok (2011), Dubai (2012) and Pattaya (2013).
“Zinc InVision Hospitality will provide an operational/service/quality consistency in all properties, whether managed or owned,” said Beauvais, who has previously held executive positions with Marriott and Minor International. “Our customer experience and brand integrity are the highest priority.”
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