Newly-launched FIT Ruums picks major partner in China

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Daryl Lee, director of WebBeds FZ
Daryl Lee, director of WebBeds FZ

FIT Ruums, Webjet’s new Asian B2B travel distributor, has taken a major step into mainland China by forming a partnership with DidaTravel Technology, the largest travel aggregator in China.

The exclusive “Strategic Alliance Partnership” will give FIT Ruums, which launched earlier this month, an immediate foothold in the world’s largest outbound travel market.

The scope of this partnership includes content sharing of at least 13,000 properties, two-way distribution, and collaboration in an array of areas such as market intelligence, business development and the advancement of new technology.

“FIT Ruums has an ambitious regional expansion strategy that will see us move into multiple Asian markets and become a one-stop-shop for the region’s travel trade,” said Daryl Lee, director of WebBeds FZ. “To achieve this, it is vital for us to have a strong partner in mainland China, and we are delighted to be working with DidaTravel Technology.”

DidaTravel launched in Shenzhen in 2012, and in 2015 it became the first hotel aggregator to go public in China. Its own B2B distribution platform currently serves thousands of Chinese clients, including tour operators, travel agencies and TMCs.

Rikin Wu, CEO of DidaTravel Technology
Rikin Wu, CEO of DidaTravel Technology

“Our focus is on enhancing the technological capabilities of our travel partners,” said Rikin Wu, CEO of DidaTravel. “By partnering with FIT Ruums we will be able to expand our network reach beyond China and accelerate our business growth. We are confident we can continue to double our sales revenue in 2017.”

Under the so-called “360-degree” partnership, FIT Ruums will focus on Asia, both in terms of content sourcing and distribution, while DidaTravel will do the same in China. The two companies will then buy and sell each other’s content.

FIT Ruums stated that this new partnership will especially benefit national and regional tourism organizations (NTOs), which will be able to work with FIT Ruums to tap into the high-value Chinese outbound market. In this way, FIT Ruums plans to act as a kind of marketing representative for NTOs interested in attracting more Chinese business, and along with DidaTravel the company is also planning to offer tour packaging and mini-group capabilities for the Chinese market.

Likewise, Chinese NTOs will be able to harness the two companies’ networks to drive more inbound traffic to their destinations.

This partnership forms part of a significant expansion of the FIT Ruums business across Asia. The newly-launched company has already opened offices in Singapore, Hong Kong, South Korea and Taiwan. Additional offices in Japan, Thailand, India and Indonesia are expected to open in 2017, and the Philippines, Vietnam and Malaysia are being considered for future expansion.

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