Nintendo takes Lourve to another level


Amanda Greenwood looks into how the Lourve continues to push its experience.

Copyright est © 2012 musée du Louvre - Olivier Ouadah

Museums and art galleries have no problem in drawing visitors through their doors with an increasing amount of historic and modern exhibits available.

Those visiting these attractions will have been used to holding a black box around and listening to commentaries or information about each painting or artefact but more often than not, visitors are really only interested in particular pieces or a certain theme.

So over in Paris at the Lourve Museum, they are using technology even a 10-year-old would be interested in using, and it allows visitors to make an itinerary purely based on what they want to see.

Following a partnership with Nintendo, which it announced last month, the museum will exclusively introduce audio guides through Nintendo 3DS hand-held consoles so tourists can not only find out more information, but use an interactive 3D map to look around. Visitors will be able to tailor their own itinerary to see the works they want and can view 3D models of works and museum spaces without 3D glasses.

With 8.9 million people visiting the museum already each year, the attraction hopes the familiarity of the consoles will draw in those not used to going to museums.

“Through this partnership, we wanted to bring together heritage and the innovative world of interactive entertainment through a system many people are already familiar with,” added Herve Marbaret, managing director at the Lourve. “Nintendo has brought over 35 years of experience in games and game console development, and we believe that the new audio guide is a valuable tool that will help visiting the Louvre a more dynamic and rewarding experience, particularly for those that are not so familiar with a museum environment”.

Copyright est © 2012 musée du Louvre - Olivier Ouadah


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